Skegness Town Football Club is delighted to announce the continuation of its long-standing partnership with Bottons Pleasure Beach, as the iconic Skegness attraction once again commits its support to the Lilywhites for the 2026/27 season and beyond.

For a number of years, Bottons Pleasure Beach has been the club's official kit sponsor, generously providing both home and away kits for our First Team and Reserve Team. Their incredible commitment has become an integral part of the club's journey, and we are thrilled to see the partnership continue for another season.

Our First Team will once again take to the field wearing a stunning new strip, proudly displaying the Bottons Pleasure Beach logo across the front of the shirt – a symbol of a partnership built on shared community values, loyalty and a genuine passion for supporting local sport.

The continued backing from the Botton family is something everyone connected with Skegness Town FC deeply appreciates.

Club Chairman Jonathan Moses said:

"On behalf of everyone at Skegness Town Football Club, I would like to extend our heartfelt thanks to the Botton family for the incredible support they continue to show our club. Their generosity over a number of years has been nothing short of remarkable, and to have them renew their commitment once again ahead of the 2026/27 season means a tremendous amount to us".

"Football clubs like ours rely heavily on the support of local businesses, and Bottons Pleasure Beach has consistently gone above and beyond in helping us grow both on and off the pitch. Seeing their famous logo proudly displayed on our shirts is something we're incredibly proud of, and we hope to repay their faith with another successful season".

"The Botton family are true ambassadors for our town, and we cannot thank them enough for everything they do for Skegness Town Football Club."

Bottons Pleasure Beach has been at the heart of Skegness for generations, providing unforgettable family entertainment and helping make the town one of Britain's favourite seaside destinations.

Located on the famous Skegness seafront, the amusement park perfectly blends traditional seaside nostalgia with modern family fun. Visitors can enjoy an exciting variety of attractions, from exhilarating thrill rides to classic family favourites and attractions designed especially for younger children. Whether it's your first visit or your fiftieth, there's always something new to enjoy.

The park is renowned not only for its fantastic rides but also for its friendly atmosphere, outstanding customer service and commitment to ensuring every family has a memorable day out. It's a place where generations have created lasting memories, and it remains one of the jewels in Skegness' tourism offering.

As a club that is proud to represent the local community, we are honoured to be associated with such a respected family business. We encourage all of our supporters, sponsors and visitors to make a trip to Bottons Pleasure Beach this summer and experience everything this fantastic attraction has to offer.

Once again, everyone at Skegness Town FC would like to say a huge thank you to the Botton family and the entire team at Bottons Pleasure Beach for their continued loyalty, generosity and belief in our football club. We look forward to another exciting season together and to building on a partnership that continues to go from strength to strength.